Plumbing Contractor Expects Technicians to Educate Customers

With an emphasis on customer education, this third-generation plumbing company keeps making the grade — for 69 years and counting.
Plumbing Contractor Expects Technicians to Educate Customers
Jesse Athey attaches the copper pipe to the well tank.

Master plumber Ed Zeitler has learned an awful lot about plumbing and running a company during his 37 years in the trade. But the owner of Zeitler Plumbing, based in northeastern Wisconsin, says he’s learned one thing in particular that has carried his company through thick and...

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