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Bizzy Bee Plumbing in Raleigh, North Carolina, plays off its name and gives customers small jars of locally produced honey, with the company’s name, logo, website address and phone number on the label. (Photo courtesy Bizzy Bee Plumbing)
It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones. That makes it important to keep your plumbing company top-of-mind with customers, especially since they typically don’t need a plumber very...
