Don’t Plant Seeds of Doubt in Customers’ Minds

Make sure you’re doing everything you can to show customers that you’re the expert they expect you to be

Don’t Plant Seeds of Doubt in Customers’ Minds

We’re living in a DIY age where how-to videos for just about anything can be found all over YouTube. Still, we won’t stop needing plumbers and drain cleaners any time soon. 

Why? Because when we call an expert for a service or product, it’s because we need an expert. There...

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