The Pricing Conundrum: How to Balance Customer Satisfaction and Profitability

Here’s a look at a few basic models you’ll want to consider as you’re developing your business’ preferred pricing strategy

The Pricing Conundrum: How to Balance Customer Satisfaction and Profitability

One of the biggest challenges contractors face is correctly pricing services. Naturally, you want to price competitively, so that you don’t lose all your business to other companies. At the same time, you don’t want to price so low that you fail to make profit or simply become...

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