The Double Standard Your Customers Have for Small and Large Businesses

Fair or not, customers apply different expectations for the kind of service they’ll receive from a business based solely on its size. No matter what size category you fall into, here’s how you can use those expectations to your advantage.

The Double Standard Your Customers Have for Small and Large Businesses

Sometimes the day gets off to a rough start even before you arrive to work.

As an example …

6 a.m.: You stub your toe on the way to the bathroom, which proves to be a faster (albeit less pleasant) method of waking yourself up than caffeine.

6:30 a.m.: Someone changed the...

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