The Benefits of a Bold Branding Strategy

It doesn’t matter how well you can do the work if you’re not the company that comes to mind for people when they encounter a plumbing-related problem. Memorable branding is vital, and these companies have all put careful thought into how they go about it.

The Benefits of a Bold Branding Strategy

"I love pushing my superheroes. Nobody remembers Marvel Sewer and Drain; they remember my superheroes," says Ben Smith, owner of Marvel Sewer and Drain.

Producing quality service work is an important aspect of business success, no doubt, but it only gets you so far. No matter how good you are out in the field, you also have to be highly visible to customers so that you stand a chance of being the company they’ll call when they...

Please login or register to view Plumber articles. It's free, fast and easy!


Discussion

Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.