Are You Speaking Your Customers’ Language?

Forgetting about the plumbing industry vernacular and considering the terms customers use to talk about your services can help you grow your business

There’s a problem in the plumbing industry. A problem that most plumbers don’t even realize they have and the result is costing them money. Is it costing you money in lost business?

The problem is this: Customers have a language all their own; a language that you and I aren’t...

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