Building a New Brand

Bluefrog uses WWETT Show to market its system and attract new franchisees.
Building a New Brand
Jeff Moody, center, vice president of operations for bluefrog Plumbing + Drain, discusses franchisee opportunities with two attendees at the 2015 WWETT Show. The company is aimed at private plumbing contractors and septic and drain businesses looking to increase their service offerings. (Photo by Craig Mandli)

With its creative name and Freddie the bright-blue frog as a brand ambassador, bluefrog Plumbing + Drain created a buzz at the 2015 Water & Wastewater Equipment, Treatment & Transport (WWETT) Show. The company used WWETT to introduce attendees to the company and seek new...

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