Christmas Gifts Could Increase Your Cash Flow

Pull in additional revenue and customers by offering gift cards during the holiday season

The holiday shopping season is upon us. There are two types of shoppers: Those who love to buy and wrap gifts, and those who buy gift cards and present those to family and friends.

How are you trying to lure those shoppers — mainly the gift card purchasers — to your plumbing business? Do you even offer gift cards to customers? If the answer to that second question is no, you might want to reconsider.

Here are a few reasons why they might be good.

CHEAP ADVERTISING

Gift cards are a cost-effective advertising method that helps your business gain top-of-mind presence.

If you use traditional ones that are plastic and credit card size, they also serve as advertisements to share your company’s messaging, and they cost a lot less than a vehicle wrap or billboard.

CONNECTING WITH THE CUSTOMER

There are also a lot of non-do-it-yourselfers who would rather just hire a professional to do the work for them. That is where you come in: You sell one of their family members a gift card and the person receiving it will then call you for a service.

A connection with a customer may start with a gift card, but hopefully it won’t end there. Gift cards open doors for customers to learn more about your company, what services you offer and how you work. It’s a great way to show them your expertise in this industry.

GUARANTEED MONEY

Gift card programs can improve cash flow, especially when compared with other marketing techniques. Traditional marketing strategies take time to see results in sales, but with gift cards, you’re generating revenue in advance of providing products or services.

It could lead to more revenue too. If you’re there to work on a customer’s kitchen faucet replacement with the gift card, they might point out additional work they need done in other areas of the house. That is cash flow you wouldn’t have without the gift card being used.

GET INTO THE HOLIDAY SPIRIT

So if you’re looking for a new way to market your plumbing company, start thinking about gift cards. It might be too late right now to do the hard plastic cards, but you can always do the print-at-the-shop gift cards this year to start drawing customers to you.

Let your current customers know you’re starting a gift card option and make sure to blast it out on social media and your other advertising avenues. It could be the start of a great thing for you.

WHAT ABOUT YOU?

Do you do anything for your customers or potential customers during the holiday season? Email me at editor@plumbermag.com and tell me about your stories.

Enjoy this issue and happy holidays! 



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