Revamping the way you do goal setting for your company can help it grow in the new year.

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The end of 2017 is here. How did your business do this year compared to the goals you set at the start of the year?

Right now is the perfect time to take a look back and evaluate.

Setting goals can be tricky. According to a survey by CNBC and SurveyMonkey in August 2017, more than 80 percent of 300 small-business owners say they don’t keep track of their goals, and 77 percent had yet to achieve their companies’ visions.

Establishing goals involves a fair amount of observation into what makes your business tick and what you want its future to be. Devoting the necessary time to that can be difficult, but your goals will be more achievable and effective if you do.

If you failed to meet all or some of the goals this year, is it because they were unrealistic? Here are a few S.M.A.R.T. attributes to consider as you set goals and examples of each:

  • Specific — Be clear about what you want to accomplish. Example: I will gain 10 new customers.
  • Measurable — Make sure progress can be quantified so you can recognize whether you’ve met your goal. Example: I will measure my progress by keeping track of how many new customers I gain while maintaining my current customer base.
  • Achievable — Check that you have the time, money and resources to meet the goal you’ve set. Example: I will gain 10 new clients as I currently have available space in my schedule with my new plumbers on staff.
  • Relevant — Ensure your goal is relevant to the direction you want to take your business. For example, increasing profit or employing more staff. Example: Adding customers will allow me to grow my business and increase my income.
  • Timely — Set a realistic deadline. Example: I will have 10 new customers within three months.

Take these steps, sit down and plan out your goals for the upcoming year. Get your employees involved in goal setting. Find out what they want to see from the company. You never know, they could have great ideas — maybe better than your own.


As the new year approaches, customers will be looking at their finances and trying to find ways to save. They’ll buy energy-efficient appliances, hybrid cars and anything else that will help them save money in the long run.

Why not give them even more options? In the Product Focus feature in this issue, you’ll see many pages of efficient and green plumbing products you can offer.


I would like to know how this past year was for you and your company. Did your business grow, or did you add services? Email me at, and tell what 2017 was like.

Enjoy this issue!


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