Attracting Top Talent in the Digital Age of Gaming

Using gaming and virtual reality to attract talent is gaining popularity, and it could be a boost to your recruitment practices.

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Let’s face it, placing an ad in the newspaper trying to attract talent to apply for a job is not as effective as it once was.

With the shrinking talent pool and so many employment options being shoved in front of the younger generation, it is tough to not only standout as a trade, but more so as an organization. Simply putting ads out for recruitment is considered dead, stagnant and no longer works. You need to have an “active” recruiting strategy that uses vibrant visuals, triggers emotions and prompts clicks to an online page where you can capture some information before the potential recruit is able to see “the goodies.”

Having a series of web pages just for recruiting set up this way is a great idea to capture all employment leads from everywhere and jam them all through the same active process, but there are new ways people are generating exciting “buzz” in the recruitment community — and that is the leveraging of the online gaming communities and active first-person video recruiting to make your brand stand out.

ONLINE GAMING

Business owners often complain that there is no easy and affordable way to get into the trade schools, vocational programs and high schools without spending a ton of time and effort. You can talk to 1,000 kids and dozens of counselors spending time and money to get one halfway decent employee.

The question is often asked how you can get in front of that age group without the effort out of your busy day. Many industries are looking toward the gaming industry.

Think about how many middle and high school, college aged and even adults are online playing video games. There are now teams of gamers playing against each other just like we do in sports, and there are online channels (YouTube) where gamers watch one another play the games. Whether you would like to believe it or not, these are the people you are after.

You may have sponsored a local baseball team, but have you considered a local esports team? They are always looking for sponsors. It’s one of the fastest growing industries on the planet. Companies are getting in front of this trend and sponsoring local teams to enhance their brand with the younger community. It is enormously powerful when it is a local company doing the sponsorships instead of corporate America.

Not only are companies sponsoring esports teams, but some companies are paying their current employees head-hunter fees to bring in talent by joining local gaming teams and talking others into coming in for interviews. If done tastefully, it can be added to your talent pool pipeline. Your current employees get to game, bring in talent, and get a commission on an acquisition.

If you have not considered this tactic, you should. You do not want to be last on this train. The United States military is our competition when it comes to recruiting kids who are not going to college, and they have already been using this tactic for years. And this tactic does not require much of a budget to compete for the younger generation.

FIRST PERSON ACTION CAMERAS

There is nothing better to a potential employee than to be able to see what it looks like to work at your company before they even click to enter an application. Many companies are recording a typical day at work and allowing potential employees to view those videos online.

The trick is to run eye-catching snippets of interesting videos to send the potential employee through a webpage page where they are required to give you some information in order to see more interesting, longer videos and potentially job offers. This webpage could be something as simple as acquiring their name and email address. You should keep it simple.

Once they click on the advertisement, it would have ad copy asking for an email address to continue to the more interesting videos. At the end of those videos, you can send a follow-up email application, welcome letter, recruitment brochure or any other type of marketing material you want to send them with an additional call to action such as scheduling an online interview, phone call, in-person interview or a planned open house.

If you happen to have a job tent at a job fair, think about recording “day in the life” virtual reality videos for virtual reality headsets. A potential candidate can sit at your tent for a few minutes, put on the VR headset and see what it is like in your universe. This will undoubtedly set you apart from your competition.

These tactics can be remarkably effective because the younger generation is able to get “in-and-out” very quickly and move onto something else. In the meantime, you have planted a seed in their mind as a viable option for employment and proven that you are “with the times.”  

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Anthony Pacilla has been in the trades since he was 9 years old (family business). He started cleaning toilets, mopping floors and putting fittings away in the warehouse. As he picked up skills, he would add becoming a ground man and laborer. When he was ready, Pacilla became an apprentice and then a journeyman plumber. He graduated college with a business and economics degree and immediately wanted to come back to work in the family business. A few years ago, Pacilla become a licensed master plumber. To contact Pacilla, email editor@plumbermag.com



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