Paul Bunyan Plumbing & Drains master plumber Tim Hammack holds a pipe wrench as he stands next to one of the company’s vans featuring the signature Paul Bunyan logo and advertising. The company went with the Paul Bunyan theme as a high-impact and memorable marketing program. (Photo courtesy Paul Bunyan Plumbing & Drains)
When the investors in a drain-cleaning franchise in Minnesota decided to leave the fold and form their own plumbing company, they needed a high-impact and memorable marketing program that could quickly create a strong brand identity.
Enter Paul Bunyan Plumbing & Drains, which...
