Imagine opening a pipe bursting business in a market where you're practically the only game in town. Now imagine that only a tiny segment of your potential clients know what pipe bursting is. That's the business climate in which Jay Garrett, owner of Utah Pipebursting, launched his business in 2009.

The business name describes what the company does almost exclusively. “About 95 percent of our work is bursting and replacing pipes, a very specialized service offering,” says Garrett. The company is thriving on the philosophy that educating potential clients is the best way to transform them into paying customers.

Want to learn more? Read the full story on Utah Pipebursting here.

Video shot by Chris Detrick.