As a former collegiate and professional football player as well as a high school football coach, it seems only natural that Jim Curoso brings a sports-minded mentality to running his business, Curoso Plumbing in Santa Rosa, California.
From the way he manages employees to his focus on customer service and professionalism, the 44-year-old entrepreneur employs lessons learned from years and years of playing football: teamwork, pride, hard work, self-discipline and goal-setting.
And just like a linebacker focuses on tackling instead of trying to hone quarterbacking skills, Curoso focuses sharply on what he does well: Installing and repairing water heaters, a business niche
