Business/Marketing/Sales

Even if your work is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.

2020 has been a year of survival rather than long-term planning. While we’re not yet beyond the pandemic, now can still be a good time to start thinking about how to best position your business for the future.

Taking a look at why employees are leaving and how to fix that leads to a better work culture

Growth is a goal for many companies, but there is no single way to achieve it. A few business owners talk about their personal experiences growing their companies.

It’s tempting to want to please everyone and gain every customer you can, but in reality that mindset can hinder rather than help your business

Following these simple management principles will help you get the most out of your employees

Give that supervisor job to the best candidate, then take these steps to ensure everyone on your crew is happy with the outcome

Check out these tips for plumbers to implement a marketing strategy for bringing in new and loyal customers

Taking on more obligations does not always lead to positive results

Companies well familiar with taking on municipal contracts provide some tips on what it takes to gain a successful foothold in that world

One small violation can quickly snowball into a litigation nightmare if you’re not following overtime pay guidelines

Everyone is feeling the stress of this time in one way or another. As the leader of your company, that might require some adjustments in how you relate to your team.