Then Brham Trim established a plumbing company called Action Auger in 2001, his business strategy was simple: Be the lowest-priced plumber in Calgary, Alberta, Canada.“I called every plumber and found out what they charged and set out to become the cheapest plumber out there,” Trim says. “I couldn’t have been more wrong. I lost money my first year in business and was within a month or two of closing my doors.”Today, Action Auger, known as The Gentlemen Plumbers for the clip-on ties its technicians wear, has 25 service trucks, 40 employees and serves customers throughout the southern half of Alberta.
