Bosch Power Tools recently announced that through a new program it will be recognizing trade workers for their tireless efforts during the pandemic. With the “Always Essential” program, Bosch plans to meet these essential workers where they are, giving back through giveaways and work site activations.

“While ‘essential worker’ has become a buzzworthy phrase in 2020, we understand and celebrate that these trade professionals are, and always have been, essential to our way of life,” says Roger Amrol, president of Bosch Power Tools North America. “Without the commitment, hard work and dedication from each and every one of these individuals, society as we know it could not exist. And for that, we’re forever grateful.”

Over the coming months, teams from Bosch will meet trade workers on their turf at work sites around the country with giveaways and other gear to say “thank you” to the indispensable individuals who are the backbone of the trade industries and the country itself.

“The trades have always been essential and worthy of our gratitude and recognition. Now, it’s time for us as a society to give it to them,” Amrol says.

For more information on Bosch Power Tools and the “Always Essential” program, visit stories.boschtools.com/always-essential or connect on Facebook and Instagram.