When it came time to develop a logo or brand for Frasier’s Plumbing and Heating in Rhinelander, Wisconsin, owners Phil and Joanna Frasier got some help from Phil’s mom, Joan. She came up with the idea for a rubber duck in 2003. Jared Frasier and another marketing person came up with the scheme after some hard work. There were also conversations about putting the duck in a tuxedo, but the team settled on the duck with a uniform shirt. Phil then developed the slogan “Considerate People, Considerate Service, Consider it Done,” which was trademarked in 2003. Joan’s idea for the
