Business/Marketing/Sales

Customer financing helps sticker-shocked customers afford major plumbing repairs.

Lucas Elsing wanted to get work from home-remodeling contractors and found a way to stand out from competitors when pitching them his services

A clear plan will keep your business and family financially stable if anything happens to you

Here’s a look at two common types of fear experienced by many business owners and tactics for how to handle them so that they don’t limit your company’s potential

When communicating with your employees, a storytelling approach can engage and motivate them better than facts and figures

A careful examination of your company's profits by individual customer and client segments may reveal that you're working for nothing in some cases

Cash is king. But there are more ways to sweeten the pot to land your next star technician.

Taking on the ownership of a company — either starting it yourself or assuming control — can be a scary and overwhelming experience, but there is help out there.

Company’s intentional error spells out the importance of a catchy business name.

Consider these tips when figuring out ways you can keep this significant expense in check while also ensuring that it satisfies your employees’ health needs

Use this advice to navigate the various complications that tax season brings

Social media is an important tool for reaching potential customers no doubt, but you also do not want to be overly invested in platforms you don’t have complete control over