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SMS, often called text messaging, has been around since 1992. Since then, it has been flourishing as a communication medium between family and friends. However, this historically casual form of communication is becoming more popular in the business world. Nowadays, most people don’t think twice about receiving a business text message. Once smart phones became ubiquitous and the vast majority of billing plans included unlimited texts, the shift occurred. Business to consumersService plumbing is a mobile and appointment-based, making SMS customer communications particularly appealing to our industry. Appointment confirmations and reminders, estimated arrival time texts, and requests for reviews are common for
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