Faced with a highly competitive market, Al King opened TopGun Plumbing four years ago, knowing he would have to set his company apart.After trying to attract business through the Yellow Pages with little result, King relied on the Internet, schooled himself in Web site design, and started buying up relevant domain names. Today, he has 20 Web sites, which he designed and hosts. Each pertains to specific customer needs, and each has its own telephone number, with a line into his office.King handles incoming calls and so can track where the leads come from. He relies on an answering service
Looking to the Net
TopGun Plumbing uses innovative online marketing methods to promote its pipe bursting, leak detection, and locating services
