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An easy path toward a disgruntled customer is not having all members of your team on the same page and failing to meet the standard of service the customer believes they’re going to receive

Make it as easy as possible for potential customers to hire you when their plumbing systems need work

Google supports companies use of AI as long as the goal is still to produce worthwhile content and not just SEO results

Automation is convenient and can save time but be careful about how exactly you are deploying it within your company

Eliminating wasteful, unwise marketing spend is key to helping prevent decreased leads and sales

A lot of factors go into improving your business’ SEO game, but something Google will definitely take note of is your images, videos and other visuals

Growing your bottom line doesn’t mean you have to accept customers and jobs that aren’t a good fit for you

Standard thinking is that busy equates to success, but it can actually be detrimental to your company’s long-term prospects

The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

Here’s why you might want to consider taking advantage of a service that connects journalists with expert sources

If you put a lot of work into SEO, it can be worrisome when you notice your company’s website slipping in search rankings. Here’s what you should know about the potential causes.

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

You know that it’s important to be active on social media, but what type of content will actually attract the attention of people and maybe turn them into paying customers? Here are some ideas.

With countless avenues available for people to communicate with your business, it can be challenging to keep up with all the messages and questions. But ignoring isn’t an option if you want to attract and retain customers.

If you heavily use Facebook as part of your business marketing efforts, you’ll want to make sure you avoid any practices that could land you a temporary suspension from the social media platform

Social media is a valuable tool for reaching customers, but as the recent Facebook outage proved, you don’t want that to be the only part of your marketing toolbox that you’re utilizing

Here are some tips to avoid drowning in a ‘sea of sameness’ and get noticed by the potential customers you want to attract

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.