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Making use of the live video feature on platforms like Facebook and Instagram can help boost brand awareness and build customer trust

There are benefits to maintaining a small operation, but be leery of having a business that has a single point of failure

If you have a “Hiring” page on your website, chances are it’s like every other such page: boring and unhelpful. Instead make it something engaging, informative, and fun that can serve as a tool for drawing young workers to the plumbing trade.

Take a hard look at the content of the “About” section on your website. Is it really doing all it can to bring in new business?

Marketing your business is beneficial no doubt, but more isn’t necessarily better. It’s important to know when it’s time to ramp up marketing efforts and when it’s best to scale back.

Being an attentive listener not only provides you the opportunity to give customers what they want out of a job, but also puts you in a good position to clear up misunderstandings and prevent unrealistic expectations

Fair or not, customers apply different expectations for the kind of service they’ll receive from a business based solely on its size. No matter what size category you fall into, here’s how you can use those expectations to your advantage.

Maintaining a good roster of employees ultimately comes down to engagement. Accomplish that and everything else about managing your team falls into place. Some understanding of how the human brain functions can help.

Keep these fundamentals in mind to ensure your website is encouraging potential customers to call rather than driving them away

Legitimate competition already makes it a challenge to rank high in online search results so it can be frustrating to see spam serve as an additional hurdle. Here’s what you can do about it.

The exposure you get to potential customers through things like Google Ads are all the rage these days, but it’s still important to maintain a quality website. Here’s why.

Here are more insights from a recent study on how Google Local Search Ads are affecting other search engine results

A recent study provides some insight into how these new ads are affecting all search engine results

Has the daily grind killed some of the passion you had when you first got started in plumbing? Try these tactics to get re-energized.

At the root of the knowledge gap and the struggle to find the next generation of skilled workers is the perceived value of the plumbing trade

Don’t get so caught up in the return on investment of your marketing dollars that you neglect what truly draws customers to your business

You start your own business largely to have more control over operations, but there’s a point where that can become detrimental to both yourself and your company

You may already be diligently monitoring online reviews customers write about your company, but have you ever thought about doing the same for your competitors? There could be something there to learn as well.

Price is oftentimes king for customers and they’re all too willing to leave you if they see a lower number elsewhere. But there’s a type of customer that doesn’t care as much about that — millennials. Here are tips on how to take advantage of this large potential customer base and lock them down with personal attention rather than a low price.

You’re losing out on potential jobs if you’re not prioritizing follow-up after making initial contact with a lead