Face it, tires are expensive. To get the most value from yours, make certain they’re properly inflated. As simple as that sounds, how many of us take the time each day to check the air pressure?Proper inflation is the single most important factor in extending tire life, says Gary Schroeder, director of commercial vehicle and OEM sales for Cooper Tire and the Roadmaster brand.“Over- and underinflation have negative effects on the tire by changing its footprint,” he says. “Underinflation causes excessive head buildup and internal structural damage. Overinflation makes it more likely for tires to become punctured or broken by
