If you were operating a restaurant, you’d be accustomed to having your business reviewed all over the place — newspapers, magazines, travel websites, online review websites like Yelp, you name it. Some restaurant chains have full-time employees tasked with monitoring social media and review sites in order to respond immediately to comments and reviews, especially negative ones.As a plumbing contractor, your company probably isn’t being reviewed daily, but more and more people are reviewing all kinds of service businesses, from restaurants to roofing companies, lodges to landscapers, and, yes, plumbers.And online reviews do matter. A 2013 survey from research firm
