When plumber Brham Trim decided to form Action Auger in 2001 in Calgary, Alberta — a very competitive market for plumbers — he figured differentiation from other companies would be critical to growing his business.So he readily agreed when his father, Marty (now retired from plumbing), suggested Trim require his servicemen to wear uniforms and clip-on ties. Eventually, his customers renamed the business by asking if Action Auger was the company with “the gentlemen plumbers.”Today, it’s one of the largest plumbing companies in Canada. A primary factor in that growth is a professional image that rejects the public stereotype of
