Even though Brad Birge runs a plumbing business founded on the principles of old-fashioned service, the owner of Omaha-based Big Birge Plumbing Co. can still appreciate the value of modern equipment and marketing techniques.For proof, look no further than the company’s 2014 Nissan NV service van and its eye-catching vinyl wrap, which features a flannel-shirt-clad Birge on one side and his wife and business co-owner, Lallenia, on the other. The vehicle, one of four service trucks, enhances efficiency and effectively bolsters brand recognition for the business, established in 2011.Before Birge bought the Nissan, the company ran two pickup trucks with
