Consumers don’t have your list of services memorized. They don’t understand the nuances between home service providers: Is a water heater a problem for the plumber, electrician or HVAC technician? Do you fix irrigation systems — that’s water, right? Septic tank pumping, is that you?Sometimes you get requests for services you don’t offer. These are great to file away for potential expansion ideas later. But today, you have a customer with a need.Guess what? Other home service companies get those same kind of errant requests. The best thing for your company and your customer is to provide a referral.Establishing a













