Of the various reasons to diversify — as a hedge against an economic downturn, say, or in response to a competitor’s initiative — the rationale of Matt Black is perhaps the purest: to better meet customer needs.
“The Benjamin Franklin Plumbing philosophy is, always do what is in the best interests of your customers,” says Black, who co-owns a Benjamin Franklin franchise in Port St. Lucie on the Atlantic side of southern Florida.He indeed goes extra miles for his customers. Example: If water backs up in a kitchen sink or bathroom fixture, he can send one of his 13 plumbers and
