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Like so many plumbing business owners today constrained by a tight labor market, Lindsay Goodson needs to make every minute of every day count. So to boost efficiency, the owner of Keith McDonald Plumbing has implemented a program where she and another experienced plumber can walk less-experienced plumbers through problems via a livestreaming platform. “I can talk to technicians and they can talk to me,” she explains. “Everything they can see, I can see, too. It’s really quite cool.”The seeds for the livestreaming concept were planted when Goodson’s late father, Keith McDonald, who founded the Milledgeville, Georgia-based company in 2002, were
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