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Business Strategy Articles

Industry Insider Westie Magnuson

The Promotion Trap

Why your best technician is becoming your biggest problem
Old-School vs Next-Gen Leadership: A Growing Disconnect

Old-School vs Next-Gen Leadership: A Growing Disconnect

As workforce expectations shift, contractors who adapt their leadership, communication and mentorship styles can strengthen retention and build stronger crews
4 Smart Ways to Strengthen Fleet Management

4 Smart Ways to Strengthen Fleet Management

Learn how to make smarter fleet decisions, build a stronger maintenance plan, and use predictive tools to reduce downtime and keep your equipment running longer
Survey Indicates Recent Homebuyers to be Strong Business Opportunity for Contractors

Survey Indicates Recent Homebuyers to be Strong Business Opportunity for Contractors

The research shows most buyers underestimate both the cost of homeownership and how quickly they'll need a home service professional they can trust
Business Builder

Can Your Business Run Without You for a Week?

Your summer vacation reveals a lot about your company’s health and what the future might hold
Business Builder

Examining the 60/40 Problem in Service Work

As Google Evolves, Generic Business Marketing Is Becoming Invisible Online

As Google Evolves, Generic Business Marketing Is Becoming Invisible Online

AI’s effect on Google search functions is changing the way you have to think about your online presence to stay visible to prospective customers
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Why Bilingual 24/7 Call Answering is Good for Business

With Spanish-speaking households on the rise, offering bilingual call answering can help you tap into a key market segment
Real-Time Equipment Tracking Protects Your Most Important Investments

Real-Time Equipment Tracking Protects Your Most Important Investments

Stolen equipment can be a significant burden to your bottom line and real-time tracking can help
Business Builder

How to Overcome Common Biases That Can Sabotage Your Thinking

Outsmart the common biases that can sabotage sound decision-making for your business
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Scale Your Plumbing Business Through Water Treatment Services

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Contractor Shares His Wisdom in Homeowner Guidebook

With encouragement from a business coach, Jason Birdsong wrote a book to help homeowners hire service companies and avoid scams and mistakes
Westie Magnuson

The Fastest Way to Lose Your Best People: Inconsistent Standards

Inconsistent standards don’t protect rockstars — they weaken the entire crew
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A Different Mindset

Jason and Erin Birdsong aren’t afraid to put in the hours to be successful, but it was ultimately a change in the way they viewed their goals that led to industry prosperity