Rinnai Launches Consumer Campaign to Showcase Benefits of Tankless Water Heaters

Rinnai America Corporation, a leader in innovative, energy-efficient tankless water heaters, has launched a nationwide advertising campaign designed to educate homeowners on switching from traditional tank water heaters. Rinnai takes a fresh, humorous approach to capturing the inefficiencies of outdated water heater technology while championing endless hot water and energy savings found in tankless systems. The Rinnai “Yank the Tank!” campaign depicts tank water heaters as unkempt, freeloading housemates overstaying their welcome with striking images such as grimy basements and attics cluttered by old tank water heaters. The centerpiece of the campaign imagines an intervention-style family therapy session where the “freeloader”