Even if your work is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.

The water heating and storage manufacturer will promote innovative energy solutions for residential users during October, which is National Energy Awareness Month

Various small touches add up and allow Timothy A. Giard & Son Plumbing & Heating to provide a high level of customer service

Plumbers should talk to customers about risks they could face if maintenance isn’t performed

The universality of repair parts is becoming increasingly rare as everything becomes more brand-specific. To keep yourself from wasting precious time tracking down a part, it’s important to educate customers so that they are fully aware of everything that may be required to repair their fixture of choice.

Learn to show and teach customers what you are doing as a plumber and you could see return business

Reason and facts aren’t always the best ways to reach customers and mold their perception of your business. Sometimes you have to find ways to tap into the subconscious things that affect decision-making.

The overuse of antibacterial cleaning products and sanitizers can have a negative impact on your customers' septic systems

The content of your company website has many purposes, but ultimately its goal is to help sell potential customers on your services. It’s hard to generate content that is good and truly serves that purpose. Here are some tips.