Online reviews have become a trusted source of information that showcase a business’ brand, integrity, and authority, as the findings of a recent survey prove

If you get complaints about pricing, don’t automatically assume it means customers want you to go as cheap as possible. Consider the lessons of the author’s story.

Use your role as an expert to help make sure your customers are properly educated

Make sure you’re doing everything you can to show customers that you’re the expert they expect you to be

Here are some common misconceptions about water damage and what you can do to help educate your customers

Miller’s Services aims to impress on the initial service call, then keeps customers coming back by enticing them with the benefits that come from signing up for service-agreement programs

The author makes the case for giving clients a pipe rehab option, even if regular drain cleaning jobs for those clients are providing a lot of stable work

Some customers won’t budge from their expectation that estimates should be free, but you should never be afraid about properly valuing your time

When you encounter poorly performed plumbing work on a job, use it as an opportunity to educate customers

Before you can even attempt to give clients the solution they’re seeking, you have to be a company they’re willing to contact in the first place