Caleffi promotes Max Rohr to director, names new repMax Rohr has been appointed director of education and technical marketing, a newly created position within Caleffi North America. In this capacity, Rohr will lead the ideation, development and execution of Caleffi’s training platforms including the Idronics design journal series, Coffee with Caleffi monthly webinars, Caleffi Academy field training and Ask Caleffi blog and podcasts. He will also ensure technical data, designer tools and installer information remains firmly integrated within the mainstream market communications of the company.Caleffi also announced that Central Sales, an Iowa-based sales organization, now represents Caleffi in Kansas, Missouri
