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As the year comes to a close, we take a look at some of the most popular stories on www.plumbermag.com. If you missed any of these, now is your chance to catch up.  10. Proactive Water Heater Upgrades That Will Earn Customers’ LoyaltyThe next time you install or repair a water heater, look for additional recommendations you can make to customers that will increase the performance and safety of their unit. This article provided some ideas. 9. Plumber Uses Unique Direct Mail Tactic to Gain New CustomersWhen Lucas Elsing first started his plumbing business, he wanted to attack a target market of
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