Image is everything, even in the plumbing industry. Just ask Chris Roseland, the co-owner of Backlund Plumbing in Omaha, Nebraska, who watched revenue jump — and customers’ perceptions change — after the company invested in 10 new service vans featuring advanced, game-changing technology: engines that run on compressed natural gas.The switch from conventional gasoline to CNG-powered vehicles in 2012 did more than just reduce the company’s monthly fuel tab. It also prompted a ripple effect of other benefits, including free advertising in the form of media coverage. It also gave the company a novel marketing angle — the ability to
