I recently found a promotional mailer from a local plumbing firm that I’d never heard of. It was very nicely done, but the fact I even saw it at all before it ended up in the garbage was pure luck.I had sorted through a pile of mail and was bagging up all the junk — mailer included — when I saw it. I was folding up the bundle to fit it into the bag when the mailer slipped out and floated across my kitchen floor. I’d never even heard of the company, but it’s right in my backyard.So here was
