Hobbies and work don’t often intersect in the business world. But at Cliff’s Classic Care Plumbing, co-owner Cliff Lao combines a passion for classic, vintage vehicles with classy uniforms and exemplary service to redefine negative stereotypes about plumbers, as well as create a textbook case of branding.A classic-car collector who once owned rare beauties like a 1962 Sunbeam Alpine sedan and a 1959 Studebaker Lark two-door wagon, Lao indelibly differentiates his company by driving service vehicles that reflect his love for all things automotive: a 1 1/2-ton 1957 Studebaker Transtar truck and a 1954 Chevrolet sedan delivery. The vehicles were
