Automated follow-up system facilitates growth for third-generation service businessProblem: Rich and Caleb Martinez, father-son team and owners of Leonard & Sons Building Service, an Algonquin, Illinois-based third-generation service business, reached the point where they wanted to grow their business but didn’t have time to go after more opportunities or take on more work individually. They decided to approach growth differently by turning existing high-dollar open estimates into closed jobs and freeing themselves from administrative sales tasks so they could focus on work they could charge a premium for. Having tried manual follow-up methods and large, complicated business automation software systems,
