Have you ever sat through a painful sales pitch? Maybe the salesperson was a little too enthusiastic? They asked formulaic questions, came across stiff and their talking points were inauthentic?
Maybe the salesperson provided a bullet point list of vaguely sinister reasons and suspiciously positive benefits. They laid out three perfectly good, better, best options and inevitably pointed to the middle-tier to suggest it is the right one for you.
This scenario is what I always imagined “sales training” to produce. I wanted nothing to do with that. So we never did sales training with our plumbing staff.
Our values seem
