Inspiration sometimes comes from the most unlikely places. Plumbing contractor Hugh McLaughlin was waiting in line at the DMV when he struck up a conversation with one of his customers. His customer suggested incorporating the words “clog” or “drain” in the company’s phone number. McLaughlin immediately recognized the wisdom of this advice; Quality Drain Service became known as 88 Drain.
“We moved to that number, and that became my sole marketing vehicle,” McLaughlin says.
Now, more than 30 years later, 88 Drain is a well-recognized and well-respected brand in Tucson, Arizona. By moving to a single-word company name, he created a
