As Jeff Matthews shows, just the name of your company can provide customers comfort in the type of service they’ll receive

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

Your service trucks’ primary functions are to transport equipment and get you to the job site, but it’s a missed opportunity if you’re not using them to bolster your marketing as well. Check out these tips about making the most of your vinyl wrap design.

Contractor’s strong emphasis on diverse services and customer satisfaction fuels rapid growth.

Marketing is an important aspect of any business, whether a one-man shop or large company, and understanding the basics will help grow your business

In just five years, The Sunny Plumber has moved into two other states with plans to grow nationwide.

You can provide exemplary service to a customer, but that won’t translate into repeat business if they have a hard time recalling you the next time they need a plumber. To prevent that, you need to be strategic about your branding.

With the internet being a go-to resource for customers seeking out service companies, it’s vital that you know what is being said about you online

Good branding increases your likeability factor before you even talk to a customer

Seattle’s Bob Oates uses a number of different methods from social media to a unique company mascot to make sure he’s highly visible to potential customers