Entries Tagged Branding

A son of Romanian immigrants spearheads a prosperous era of growth for the family company while still staying true to his roots

The key to plumbing business success starts with getting potential customers to notice you

A significant part of establishing a strong company brand is a good logo. Here’s a look at the process.

Recruitment and retention will improve when you encourage your crew to honestly share the good, bad and ugly of working for your company

When you invest time in building your brand, you can create a company that is respected, trusted and passed down to future generations

Miami contractor continues to find paths to success for his plumbing company as he shifts its focus

Radiant Plumbing recently made its second appearance on HBO’s Last Week Tonight With John Oliver to debut its spoof of the 1999 film Magnolia

If you feel like you’re in a slump with your approach to getting the word out about your business to potential customers, here are some tips to consider

John Snyder Plumbing & Heating's hot-pink color scheme causes potential customers to take notice

Kim Yeagley works hard at running a successful plumbing company but also uses social media to show the younger generation that plenty of fun can be had as well

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.

Here’s why you might want to consider taking advantage of a service that connects journalists with expert sources

This is a business of delivering bad — and sometimes expensive — news to homeowners, so it’s vital to have their confidence first or risk losing their loyalty