John Snyder Plumbing & Heating's hot-pink color scheme causes potential customers to take notice

Kim Yeagley works hard at running a successful plumbing company but also uses social media to show the younger generation that plenty of fun can be had as well

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.

Here’s why you might want to consider taking advantage of a service that connects journalists with expert sources

This is a business of delivering bad — and sometimes expensive — news to homeowners, so it’s vital to have their confidence first or risk losing their loyalty

With multitude of advertising avenues, it’s important to have a consistent brand to pull in and keep those new customers.

These companies highly value showcasing their professionalism in various ways in order to attract and retain customers

Follow these steps to make sure people see you and your company in a positive light and keep calling

To retain customers, small themed “leave-behinds” can make a big difference.

Company’s intentional error spells out the importance of a catchy business name.