To retain customers, small themed “leave-behinds” can make a big difference.

Company’s intentional error spells out the importance of a catchy business name.

Keeping elements consistent in advertising will allow customers to easily recognize your plumbing company

Plumbing firm uses fictional Minnesota icon to build giant brand recognition.

Even if your work is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.

In a recent virtual training video, learn more about how these three related laws differ and how you can use each one to protect your business interests

A more uniform approach to branding helped Las Vegas plumbing company hit the marketing jackpot

It doesn’t matter how well you can do the work if you’re not the company that comes to mind for people when they encounter a plumbing-related problem. Memorable branding is vital, and these companies have all put careful thought into how they go about it.

Even in an essential industry like plumbing, it’s not business as usual at the present moment. Here are a few things to think about to help ensure you’re spending time productively no matter what your actual workload looks like.