It’s important to take a proactive approach since unsatisfied customers are more likely to leave a review without any prompting than satisfied ones

Here are some tips to avoid drowning in a ‘sea of sameness’ and get noticed by the potential customers you want to attract

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

Online reviews have become a trusted source of information that showcase a business’ brand, integrity, and authority, as the findings of a recent survey prove

One plumber discusses what helped lead him to success when he first launched his own plumbing shop

Follow these steps to make sure people see you and your company in a positive light and keep calling

To retain customers, small themed “leave-behinds” can make a big difference.