The pandemic may have you considering whether it’s wise to maintain your current marketing investment. While it’s certainly something worth evaluating, be leery about completely eliminating your marketing budget.

A more uniform approach to branding helped Las Vegas plumbing company hit the marketing jackpot

Collecting and responding to customer reviews will help boost your company’s recognition and profits

The social media platform no doubt has plenty of users — and potential customers — but it takes a little know-how on how its advertising features work to best reach those people

Experts weigh in on how to excel during the COVID-19 pandemic in virtual training videos

Reason and facts aren’t always the best ways to reach customers and mold their perception of your business. Sometimes you have to find ways to tap into the subconscious things that affect decision-making.