7 Tips for Marketing on a Shoestring Budget

Strategic planning will help you get the most bang for your buck when trying to reach top customers.

7 Tips for Marketing on a Shoestring Budget

Andy Slipher

Allocating marketing dollars can seem like an arduous and even dicey process to decide how much to spend annually and on what. For some, it’s the autopilot response of last year’s budget, plus 3 to 5 percent. For others with limited marketing dollars, it can mean the equivalent...

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