So You Want to Expand Your Service Menu? Proceed Carefully!

Before you buy equipment and add staff to pursue a new specialty, evaluate your idea using the three P’s

So You Want to Expand Your Service Menu? Proceed Carefully!

I built a deck out on the dune. It turned out well. Not perfect — when you do the work, you always see the minor imperfections no one else notices — but overall, I was satisfied.

“That looks great,” a neighbor said. “You could start a business building decks.”

Hmm, I...

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