Hello, Goodbye! Learning the Ins and Outs of Business Email Greetings

Response rate varies depending on how you start and stop correspondence with customers, suppliers and others.

Billionaire entrepreneur Richard Branson sent me an email a few years back. I had published an article about the time he gave me half his sandwich — and more important, the power of kindness and courtesy — and he thanked me for the kind words.

Branson started the email with...

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