Saniflo appoints Serrano as business development manager

Saniflo - part of SFA Group, appointed Lupe Serrano to the newly created position of business development manager for California. Based in Santa Ana, he will report to Chris Peterson, western regional sales manager. In his new role, Serrano will work with Saniflo wholesaler-distributors and plumbing contractors to increase sales through plumber product trainings to help the trade better understand the various pumping solutions Saniflo offers.


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