Customers don’t like price increases, but if you get the messaging right, you can usually avoid pushback and still retain their business

You know that it’s important to be active on social media, but what type of content will actually attract the attention of people and maybe turn them into paying customers? Here are some ideas.

Jaco and Sonya Vasile buck the stereotypical arrangement of men tackling in-the-field work and women sticking to office tasks

Deborah and Brian Poole have taken a methodical approach to growing their plumbing franchise to ensure it can withstand any future obstacles and challenges

With countless avenues available for people to communicate with your business, it can be challenging to keep up with all the messages and questions. But ignoring isn’t an option if you want to attract and retain customers.

The end of the year is a good time to assess where you stand with your profits and expenses and if there are any problems affecting your bottom line that can be remedied

If you’ve yet to incorporate much social media into your marketing strategy, here’s some advice on using it to get you started

Small businesses are vulnerable to cyber attacks because they’re more unlikely to be equipped to handle them, so it’s wise to seek out some protection in the form of insurance

If you heavily use Facebook as part of your business marketing efforts, you’ll want to make sure you avoid any practices that could land you a temporary suspension from the social media platform

Partnerships can be difficult, but if organized the right way they can also provide great benefits for your business