When you think of social media platforms, you may think of Facebook, Instagram, TikTok, etc. You probably think of your business and how you occasionally put out great posts and content. You probably have a few hundred or a couple thousand “likes” or “followers.”Typically, if a business owner is doing the social media work themselves, they get a few likes and views, do some branding, run a few ads, and that’s about it. Even businesses that hire professional marketing firms don’t usually maximize the platforms’ power. At most, many marketing firms do better with content, tracking, adaptations and ads. So
