It’s easy to get distracted by new attention-getting tactics and forget about the tried and true methods that still effectively draw in customers

Plumbing company uses careful approach to building a quality crew that helps earn a good reputation

Automation is convenient and can save time but be careful about how exactly you are deploying it within your company

Good planning and follow-through are required to take advantage of Facebook’s huge audience and useful advertising analytics

Kim Yeagley works hard at running a successful plumbing company but also uses social media to show the younger generation that plenty of fun can be had as well

Don’t jump right in — take your time with social media and learn how it will work for your company.

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.